It’s not like we all got together and talked about this. “For every Instagram or TikTok account that makes cocktails, you’re guaranteed to see that glass on there. “It’s become a bit of a running joke,” Hughes says. Hughes started tagging old photos featuring the glass with the hashtag, then shared his findings on his story feed, much to the amusement of many fellow influencers. And that’s thanks in no small part to Portland-based home bartender and photographer Jordan Hughes, better known as Instagram’s who also contributes to VinePair, realized nearly two years ago that he wasn’t the only influencer sharing photos of the FRASERA, prompting him to come up with the hashtag #thatikeaglass. Yet it is in the cocktail world and on Instagram in particular where the FRASERA has reached iconic status. Another writes, “I put 2 golf balls in it and put it on the counter, it looks really cool!!!!!!!” One reviewer comments that they bought their glasses four years ago for storing makeup brushes (though they’ve since apparently purchased two more for drinking whiskey). In further tribute to the glass’s functionality, not everyone uses the FRASERA for sipping whiskey neat or fixing an Old Fashioned. “Very Mad Men chic!” one commenter writes, surely to the delight of Fager. Most reviewers compliment the glass on its weighty feeling and the way in which it elevates whatever’s in the glass to seem more special. The product’s online listing contains dozens of reviews, with a 4.8-star average rating.
The feedback from IKEA shoppers is overwhelmingly positive.
The “facet cuts,” meanwhile, were added to make the glass sparkle when light hit them. When designing the FRASERA, she wanted it to be large enough for several ice cubes to clink around in.
IKEA WINE GLASSES TV
“I had a sense since I see them around.”įager first got the brief for the glass in 2010, with the whiskey glasses of JR Ewing, from the TV show “Dallas,” used for inspiration. “I’m happy to hear that FRASERA are appreciated by the bartender community,” Sarah Fager, the glass’s designer, says in an email. Those with an eye for detail, or who delight in collecting glassware, may also notice it’s thinner-than-average base for a rocks glass, and slightly thicker rim. Named the FRASERA, the 10-ounce rocks glass stands out with its attractive faceted detailing and overall appearance that punches above everything else at the $3 price range. If you spend any amount of time trawling the #drinkstagram you will undoubtedly have come across it, knowingly or otherwise. And yet, one particular rocks glass has come to rule them all, earning along the way its very own hashtag. One might not expect, though, the darling of drinks-focused social media to be a $3 glass from IKEA. Coupes and rocks glasses have always had to be functional and durable, but now - like all of us - they must also look good enough for the ‘Gram. Amid the growing trade of influencer marketing, and the swelling ranks of cocktail influencers, even glassware hasn’t been spared that very modern pressure of adapting to social media–era life.
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