Expertise, personnalisation et innovation sont les mots d’ordre qui guident Clyvanor depuis 1977 dans la conception et la fabrication d’éléments de structures de bois surpassant les exigences du marché de la construction. “And we considered that people would be likely to realise in doing so, they could be placed in a vulnerable position. Votre partenaire de confiance en structures de bois. “We recognised that some care would need to be taken when going for a run alone in the middle of the night, particularly for women,” the ASA said. The ASA’s investigation cleared the ads of breaking the UK code, finding that they did not encourage an unsafe practice and were not irresponsible. That attitude was, understandably, castigated as victim blaming”. The Cinema Advertising Association (CAA) said that if the ad was deemed to be irresponsible for encouraging unsafe practices, “that could be taken akin to the police saying that women should not venture into town centres after dark.
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“ also presented in numerous other scenarios shown in advertising, such as individuals in a taxi alone, walking alone at any time of day, getting drinks in a bar going on a first date,” Samsung said.Ĭlearcast, the body responsible for checking if ads are likely to meet the UK code before they are broadcast, said that if the ad was banned, it “could set a precedent for wider victim blaming, making it difficult to assess future ads”. Every weekday we bring you the Ad Age/iSpot Hot Spots, new. An ad ban could lead to “harmful gender stereotyping” if it was interpreted that advertisers could therefore show only men in activities that could present any risk of a predatory individual attacking them, it said. Watch the newest commercials from Samsung, L’Oral Paris, Toyota and more By Ad Age and Creativity Staff. The company said the unsafe element was the risk of “predatory individuals” – not running alone at night in itself – although it admitted the risks might be higher in a city or at night. “They were intended to celebrate individuality and demonstrate the use of Samsung products when exercising, whatever the time of day.”
“The ads were not intended to encourage women to go running at night,” the company said. 01:07 Samsung draws criticism for advert showing woman going for a run at 2am – video
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